April 3, 2026 — In an interview with Unite.AI Melissa Bridgeford, Co-founder and CEO of Wizard, an AI shopping agent platform, outlines how Wizard is redefining ecommerce with an AI-native shopping agent built to “simplify online shopping” and act as an “intelligent intermediary between consumers and retailers.”

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Wizard delivers “a small, highly relevant set of recommendations rather than overwhelming users with endless options,” enabling users to search, compare, and complete purchases in one streamlined experience. Unlike alternatives, it provides “shoppable search results 100% of the time with 0% ads,” alongside native checkout in a single interface.

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Bridgeford describes this as the arrival of the “agentic commerce era,” where AI agents replace traditional websites as the primary shopping interface—allowing consumers to “discover, decide, and purchase all their shopping needs, in one place.”

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Read the full interview on Unite.AI →