New York, February 11, 2026 — Fortune highlights Wizard’s emergence from a nearly five-year private beta, marking its public debut as an AI-native shopping agent co-founded by Marc Lore and CEO Melissa Bridgeford.

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Backed by $50 million in Series A funding, Wizard is designed to simplify online shopping by searching, comparing, and checking out on behalf of consumers. The launch includes a strategic collaboration with Best Buy, introducing native checkout functionality directly within the Wizard experience.

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