New York, February 11, 2026 — AdExchanger covers Wizard Commerce’s public launch, highlighting its positioning as an independent AI shopping agent built specifically for ecommerce.

‍

Unlike retailer-owned assistants or LLM-tied shopping flows, Wizard scans across retailers and surfaces unbiased product recommendations — with no sponsored placements and no ads. The article spotlights Wizard’s URL-based search experience, personalized follow-up prompts, and early retail integrations, including native checkout with Best Buy.

‍

Co-founded by Melissa Bridgeford and Marc Lore, Wizard aims to simplify today’s overwhelming ecommerce landscape by acting as a dedicated, consumer-first shopping agent.

‍

Read the full article on AdExchanger →