Releasing a new product is exciting for every brand. And let’s face it, a killer omnichannel marketing plan can make or break its success. With consumers engaging with SMS faster than any other marketing channel, it lets marketers instantly connect with their most loyal shoppers to build excitement and awareness around a new product, and drive sales. Here are 6 templates our merchants have used to engage customers, attract new ones, and create urgency.
Drum up excitement and anticipation for your new product with a pre-launch teaser text. Better yet, turn it into an interactive campaign to build even more hype and drive engagement.
Giving your text subscribers first dibs on your new product is a great way to deliver on the value you promised them when they subscribed, and reward them for their loyalty.
And be sure to follow up with an early access reminder text.
Your text subscribers are your most loyal customers, so consider giving them an exclusive discount on your new item. Keeping the promo tied specifically to your text channel will encourage your customers to subscribe, and keep your subscribers engaged and happy.
Let your text channel find out about limited edition drops first, before they’re released online or anywhere else. Pinhook, a bourbon and rye brand known for their annual vintages, uses their text channel to drop their coveted limited edition bottles, and some are exclusively available for purchase via text. Their vintages usually sell out within minutes of alerting their subscribers.
People like to be part of something. Show your most loyal shoppers you value their opinion, and let them be a part of your brand journey. When our merchant, Raize, releases a new cookie flavor, they let their customers vote for it first. Campaigns like these generate high response rates, and drive engagement and sales.
Segment your customers who bought something similar to your new product in the past. Offering relevant recommendations based on a customer’s past purchases will help you build trust and drive ltv.
Lucky for you, we’ve taken the guesswork out of crafting quippy campaigns from scratch. Here’s some copy to get your product launch texts going.
Hey VIP! We’ve been working on something exciting, and we need your help.
You’ve unlocked early access to our [product] — a [day/week] before anyone else. It’s [price], reply YES to buy now!
Don’t forget! Enjoy [%] off our [product] (price) when you buy early access. Offer ends at [date and time].
Reply YES to buy!
A special offer just for you, VIP! Enjoy 25% off when you purchase our [product] [date] only.
Reply YES to buy now!
Limited edition drop
Be the first to get your hands on our [product]. Grab one before they’re gone.
Reply YES to buy now!
We need your help with [info about new product]. Reply with which [color/flavor, etc] you want to see! Voting ends [date] at [time].
Here are the options:
We know you love our [product], and we’re excited to announce [new product and description].
Reply YES to place an order for [new product/price] now!