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Hyper-personalization is collecting real-time behavioral data to provide each customer with relevant content and personalized experiences.

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The way consumers interact with brands has changed. When the pandemic turned commerce upside down, retailers scrambled to find new ways to engage customers. As more brands began to discover the magic of personalization, it quickly became the expectation for customer service. 

In fact, 71% of consumers expect companies to deliver personalized interactions. And according to Salesforce, 80% of customers now value the experience a company provides as much as its products. 

But with the sheer amount of brands vying for your customers’ attention, half-assed attempts at personalization won’t help you cut through the noise. So how do you capture someone’s attention—and more importantly, keep them engaged—in the era of communication overload? Let’s talk hyper-personalization.

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Hyper-personalization vs. personalization

It goes well beyond adding “Hi, [name]!” at the beginning of a text message or email. It’s the spot-on content recommendations from a streaming service that keep you engaged and make renewing your subscription worth it. 

Hyper-personalization is collecting real-time behavioral data to provide each customer with relevant content and personalized experiences. When you combine that data with AI and machine learning technology, you can create a hyper-personalized customer experience strategy. 

It allows brands to more meaningfully engage customers, build deeper relationships, and increase conversions and customer lifetime value. But don’t worry—it’s not just for global tech giants. With the right tools, companies of all sizes can use hyper-personalization to improve the customer experience.

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With the right tools, companies of all sizes can use hyper-personalization to improve the customer experience.

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How it works

A hyper-personalized strategy requires you to use algorithms and the data you’ve collected in tandem to decide how to reach the right customer at the right time with the right message.

Think of it this way: if you’ve ever gone on a road trip, you know that a good, detailed map is essential. Without one, you might end up somewhere you had no intention of going. At Wizard, we’re building the tools needed to create custom maps for each customer’s journey, so we can help you get them exactly where they want to go as smoothly, and enjoyably, as possible.

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Why it’s essential to customer engagement

Hyper-Personalization lets you show customers that you understand their needs and value them as individuals. It helps brands build 1:1 relationships with customers and turn them into brand loyalists.

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Taking a hyper-personalized approach also makes purchasing your products a lot easier—it eliminates the issue of too much choice by limiting their options based on their past behavior. The more relevant the product recommendations you provide customers, the less time they spend sifting through products they’re not interested in. 

And it makes it easier for customers to find what they’re looking for. By removing obstacles in the sales journey, you’ll be able to provide the frictionless shopping experience consumers are hungry for.

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