June marks the official start to summer, and an eclectic mix of significant and unofficial holidays. There’s a lot to cover, but lucky for you, we’ve got the inspiration and guidance you’ll need to make next month’s SMS campaigns a smashing success.
For brands who limit their support of the LGBTQ+ community to one month, a one-off Pride campaign will feel like an empty gesture. If you plan on showing your support in June, make sure it goes deeper than a rainbow hued text message.
Keep in mind that Juneteenth is a celebration of resilience, not a marketing opportunity. If you’re not a black-owned business, consider highlighting some that are to show consideration and support, or educate your community about the importance of this historic event.
Father’s Day is a good opportunity to have some fun with your subscribers. Ask them to respond with their favorite groan-worthy Dad joke, and reward the winner with a discount code. Or simply remind them to order your product for him in time for Father’s Day. But be sure to give your subscribers the opportunity to opt out of Father’s Day-related texts ahead of time in case it’s a sensitive time for them.
June 23 is national take your dog to work day, and brands in the pet space have a golden opportunity to engage subscribers and rack up some priceless UGC.
Not every text you send has to include a call to purchase—sometimes a clever message with an eye-catching visual is enough. On June 21, celebrate the longest day of the year, and the official start to summer, with a reminder to take advantage of the extra daylight.
Encourage your subscribers to snap a selfie with your product and share it with you via text on June 21 to celebrate National Selfie Day. Better yet, give them selfie-taking tips. Campaigns like these get your subscribers engaged in your channel—no discount code necessary.
The National Confectioners Association found a way to close the confectionery sales gap between Easter and Halloween by declaring June National Candy Month. So encourage your subscribers to stock up on your sweet treats with a special discount code, or run an interactive survey for some zero-party data.
Health and wellness brands, don’t miss the chance to highlight the importance of mental and physical health with a nod to International Yoga Day on June 21.