The temperature isn’t the only thing getting warmer in May. With all the events and celebrations slated for next month, your text channel should be heating up, too. Here’s some campaign inspiration for the month ahead.

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Cinco de Mayo

There’s a lot more to this celebration of Mexican heritage than tacos and margaritas. It commemorates Mexico’s unexpected victory over France in the Battle of Puebla on May 5, 1862. While there’s nothing wrong with celebrating with tacos and festive drinks, avoid insensitive stereotypes and language in your SMS campaigns and highlight Mexico’s rich culture instead.

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Mother’s day

Whether you tug at the heartstrings and or keep things light-hearted, remind your subscribers to celebrate Mom with a text-exclusive discount, or an interactive campaign/giveaway that results in some priceless UGC. And be sure to give your subscribers the opportunity to opt out of Mother’s Day-related texts in case it’s a sensitive time for them. 

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Memorial Day

Between barbecues and holiday sales, consumers spend big bucks on the unofficial start of summer. Incentivize your text subscribers to stock up on your goodies in time for their summer kick-off celebrations with a pre-holiday discount.

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Kentucky Derby

Every year on the first Saturday in May, horse-racing fans and fascinator enthusiasts alike gather to watch America’s greatest race. Remind your subscribers to have your spirits on-hand for their derby parties so they can toast the winner with the event’s signature drink. 

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Graduation

Graduation season begins in May. Acknowledge this important milestone with a time-sensitive promo for your text subscribers.

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Star Wars Day

Don’t miss the chance to delight Star Wars fans with a little “May the 4th be with you” fun. Turn this beloved made-up holiday into a clever interactive campaign to have some fun with your subscribers.

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Skin Cancer Awareness Month

May is melanoma and skin cancer awareness month. Remind your subscribers to make sunscreen a part of their daily routine—especially with summer around the corner—with a special discount.

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